Personally, I feel that a code of ethics is something that shouldn’t have to be written down and spelled out for people. It seems to me that most of the items on the list are things that every decent person should be doing (or not doing). However there are always those people who may decide to get a little sneaky and play by a different set of rules.
Ethics and morals are topics that will always be relevant; the subtopics within these are the ones that may be changing. PRSA seems to have a well updated guideline for their members to follow. They are all areas that should be able to be followed automatically by being a decent human like I said before. Some people need things to be written out in perfect rules though, so I don’t think it really hurts to have to be “taught” them, that way no one can ever say that they “forgot” or “didn’t know” that what they are doing may be considered unethical.
The six parts of the Code of Ethics are free flow of information, competition, disclosure of information, safeguarding confidences, conflicts of interests and enhancing the profession. I truthfully believe that I could follow each aspect of these parts of the Code of Ethics. Regardless of what subfield of public relations I was working in, there is at least one part of each code that will always be relevant. I can’t even think of a situation that I would be put in that would make me question whether or not to do the right thing, which is basically what the Code of Ethics is.